Cultivating new online communities for the company using Twitter, YouTube, and other social media.
Driving robust marketing automation initiatives.
Managing a team of digital marketing analysts, specialists and outside consultants.
Running digital marketing initiatives.
Managing a large database of global contacts.
Delivering a first class service to a brilliant client list.
Working with industry-leading tools in a data-driven environment.
Collaborating with regional teams to drive localized digital campaigns.
Managing outside resources.
Setting the company’s digital marketing strategy.
Collaborating with other corporate marketing departments.
Identifying growth opportunities.
Continually reducing costs.
Reporting on campaign performance to senior managers.